Mixer is a streaming service platform that aims to rival Twitch and YouTube. It’s now attracting top talents like the popular Twitch streamer, Cory “King Gothalion” Michael, who jumped ship recently.
The platform has been slowly gaining traction in the streaming community. This means it has the potential to be as big (or even bigger) as the two.
If you’re considering this platform for your channel, you must be wondering how to make money on Mixer. Let’s get right on that; keep on reading to know how you can create income from the platform.
1. Ask for Donations
One of the most straightforward ways to earn money on Mixer is to ask your followers to give you money. You’ll have to use a third-party service for accepting donations, though. As of this writing, the platform doesn’t limit what you want to do to raise money.
You can, for example, use Patreon to accept a certain amount of money each month. Of course, you must have something to give to your patrons in exchange for their goodwill.
Many streamers upload exclusive content that’s only available for the patrons. They can also get access to things like your private group chat, movie nights, and Q&A sessions. Recognition, merchandise, and such are also common rewards.
You can implement a tier system, in which a patron gets more access the more they donate. You can also choose to get monthly donations or a one-time fundraising event instead.
The key here is offering some sort of additional value to your stream, and then reminding them of the perks. You aren’t directly asking for donations on stream, but instead offering perks to supporters.
2. Get Sponsorship Offers
Many streams would argue that the best money comes from sponsorships. It works as you would expect – companies give you money to promote their product. It’s that simple, but the process to get sponsorships isn’t.
Sometimes, if you’re an exceptional streamer, you’ll eventually get the eye of an interested party. They’ll reach out to you and you discuss the deal.
If you’re only starting, however, you may have to work to get a deal. You’ll have to be the one to reach out to companies. You’ll have to pitch your channel and convince them that you can give them results.
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3. Become a Mixer Partner
Becoming a partner on the platform opens up the opportunity for you to earn through ad revenue. In other words, it works like the YouTube Partner Program that monetizes your content.
Mixer says, though, that its partnership program is something more than a way to gain income. It’s also about nurturing the relationship between the partner and the platform.
Partners get perks like emotes and free Pro status. They can even give away free codes for Pro and subscription to whomever they want once every month. They get dual streaming, priority support, priority feedback, and more.
You do have to fit the requirements to even get reviewed. You need to have at least 2,000 followers on an account at least two months old. You must also have at least 12 streams per month amounting to 25 hours or more of streaming.
Once you pass these requirements, you still have to pass Mixer’s quality review. The platform says it focuses on Uniqueness, Professionalism, and Community Building. Still, it looks at other things to form a final decision.
If you’re already established on another platform, like Twitch or YouTube, you can reach out to the team for special consideration.
4. Activate the Direct Purchase Program
Streamers can now earn money by promoting the game they’re playing. Announced in 2018, the Direct Purchase program lets viewers buy whatever the user is streaming through a button at the top of the page, alongside the channel name.
The whole purchasing process happens right on the page, so you don’t need to open a new tab to complete it. Once you’ve successfully bought the game, it goes right into your Xbox or Windows 10 game library. This also means only the games in the Microsoft Store are available via Direct Purchase.
Streamers can earn 5% of every game bought via their channel. They can also choose which to promote: the base game, any other edition, or the DLC.
It also seems Mixer allows any stream to active the program, whereas Twitch only makes it available to its partners.
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5. Get Your Viewers to Use Skills
Skills are something that viewers “buy” to be able to send stickers, gifs, and other effects on a stream. Each time a viewer uses a skill, the streamer gets a financial benefit. Although that financial benefit is small and the streamer has to be a partner, the money you get from this method can add up.
Viewers can also support a streamer financially using sparks. They earn this “currency” by watching streams. They can then spend it on skills. They can also use it to help partnered streamers reach milestones for small cash payouts.
6. Build a Following
Learning how to make money on Mixer is one thing, but making actual money is another. The only time you can earn big bucks via the methods above, though, is after you’ve established your channel.
Think about it – if you only have a few followers, you only get a small chance of getting patrons, you can’t become a partner, you won’t get a sponsor, and you won’t have enough viewers to take advantage of the Direct Purchase program.
To build a huge following, you must have good content. Find your niche and then stick to it; you’ll be more likely to build a tight-knit community that way. Make sure your streams are high-quality by using good equipment, including a green screen.
Interact with your followers, even if they’re still a small bunch. Viewers like watching someone they think they can be friends with. Appreciate each one of them and you’ll get more of them in no time.
Learn More About How to Make Money on Mixer
If you’re serious about creating an income by streaming, you must focus on building a loyal following by finding your niche. Once you’ve found it, focus on making your stream more professional by upgrading your equipment.
Top equipment to consider or upgrade, in order of priority:
- Choosing a quality webcam
- Using a capture card to reduce strain on your gaming PC
- Upgrading your lighting
- Adding a green screen